Bank Brand BluePrint
how you differentiate and win
Internal Branding Outcomes
(an exciting, intellectual exercise that will challenge and unite your leadership team)
- Vision - your ‘one thing' will articulate your unique difference that sets you apart from competitors.
- Mission - an enduring view for why the business exists and is meaningful to customers and exciting to employees.
- Values - your values (no more than four) provide your company's standard for making decisions and building relationships. You are provided with more than 80 in the universe set with a proven process to develop the top four that reflect your organization's unique character.
External Branding Outcomes
(again, a demanding, exciting, meaningful exercise on brand essentials to differentiate your business, unite employees in pursuit of goals, and provide clarity to customers on ‘who you are and what you do.’)
- Brand Promise - a succinct statement that reflects your character in action, and becomes a measurement tool for employees. It will also be the reason that some customers select you and want to do business with you.
- Brand Image - if someone where conducting a documentary or PR campaign, and asked for a picture to visually communicate your company and how it is different, this is it.
- Tag Line - your 5 second ‘elevator pitch,’ used in all advertising.
"Achieving a $100 million increase in HELOC production was critical, and hiring Steve Hoeft to develop an internal sales culture at our branches and then generate leads was one of our best decisions in a long, long time."
Doug Hank, SVP, Director of Marketing Civitas (sold to FifthThird)
Contact Us today to learn more about our Bank Branding BluePrint.